e.l.f. Beauty

Madwell

When everything at Madwell got crazy, I was thrown in to replace a CD as the creative lead on e.l.f. Beauty. Though we burned briefly, we burned brightly.

e.l.f. x Nasa COLLAB

Leading the e.l.f. Beauty creative, I developed creative narratives and concepts around new e.l.f. x NASA products. The e.l.f. brand wanted to retain its Gen Z tone and sense of humor, while integrating NASA in a way that was truly fun.

These concepts were set to last us through nearly two years of PR splashes and social content.

Click the image to view our creative deck.